The sixth annual Small Business Saturday will be held this weekend, November 28th, 2015. This day has been set to celebrate American’s small businesses and highlight the many contributions that small, local businesses have within a community. Created by American Express in 2010, this day was designed to bring more customers to small businesses, as well as showcase how these they help create jobs, ultimately boosting the economy.
History of Small Business Saturday
On November 27th, 2010, American Express launched Small Business Saturday, encouraging people across the country to shop small, local business. The following year, the U.S. Senate officially recognized Small Business Saturday – a huge triumph! In 2012, 73.9 million individuals went out to shop at small businesses. For small business owners, American Express offered FREE personalized ads. With an established brand such as American Express, these ads appeared millions of time across the web. In 2013, more and more local businesses and individuals began to support the day by becoming Neighborhood Champions. Over 1,450 Champions signed up to rally their communities by hosting parades, scavenger hunts, breakfasts, and more to celebrate the day. Last year, an outstanding $14.3 billion dollars was spent at small, independent business on Small Business Saturday. This year bolstered a 14% increase in sales, with Small Business Saturday reaching $16.2 billion.
How You Can Help
Remember, New England Trade’s barter exchange is comprised of small-to-medium sized business. So, on November 28th, don’t forget about your fellow Barter Community! Download the Barter App to find members near you who accept your membership card or gift card as form of payment. Available for FREE on iTunes and Google Play. Additionally, visit the Marketplace for a complete listing of actively trading members.
This Small Business Saturday – Shop Small, Trade Big!